Indonesia Business China Technology

TikTok Restarts Online Shopping in Indonesia

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Chinese-owned short video app TikTok has announced a 1.5 billion US dollar investment in GoTo group in a deal that would allow it to restart its online shop in Indonesia, the companies said in a statement.

Under the deal, TikTok Shop will be merged into GoTo’s Tokopedia, and TikTok will have a controlling stake in that entity.

In October, TikTok shut down its online shop in Indonesia after Indonesia banned sales on social media to protect millions of small businesses.

Indonesia’s e-commerce market is dominated by platforms such as Tokopedia, Shopee, and Lazada, but TikTok Shop has gained a significant market share since launching in 2021.

According to company figures, Indonesia, with 125 million users, is TikTok’s second-largest global market after the United States.

Read this news HERE.

ripavi saunat

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