TikTok has become the most popular online shopping platform among Thais aged up to 29, according to a survey conducted by the Trade Policy and Strategy Office (TPSO).
The survey was conducted among 4,699 respondents throughout the country.
The platform is an online commerce platform among youth, emphasizing happiness and entertainment, so-called “Shoppertainment”, through live streams and short videos created by users and influencers.
TPSO director Poonpong Naiyanapakorn said shoppers between 50-59 still shop online via Facebook because they are familiar with the system and the vendors offer competitive pricing.
They also prefer to shop via original e-commerce channels, such as Shopee and Lazada, due to their strong shop and product management systems and payment and refund systems.
Read the original news HERE.
Add Comment