The Tourism Authority of Thailand (TAT) is seeking partnerships with at least 11 international airlines to bolster key markets in the second half this year.
The long-haul market is projected to generate at least 770 billion baht this year from 10.8 million foreign arrivals.
Siripakorn Cheawsamoot, TAT deputy governor for Europe, Africa, the Middle East and the Americas, says the agency plans to reinforce potential markets by using airlines in those regions that operate flights to Thailand.
The summer flight slots for most markets have already exceeded pre-pandemic capacity, led by the Middle East with a recovery rate of 141%, and Europe with 103%.
TAT wants to encourage airlines to combine seats with holiday packages or offer special prices for long-stay travelers aligning with Thailand’s recent visa policy allowing longer stays of up to 60 days for citizens of 93 countries.
One of the promising airlines is Finnair, flying direct from Helsinki to Bangkok and Phuket from November. The company plans to operate 19-20 flights per week combined on these two routes.
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