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NESDC Proposes Support for Thai Influencers

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Thailand’s National Economic and Social Development Council (NESDC) wants the Thai government to set up a registration system for Thai influencers and issue supportive policies for people in this occupation, including providing skills training and other career-related assistance.

Having specific regulations and laws for influencers would help mitigate the impact in case of a crisis that affects influencers’ revenues or employment on a large scale, NESDC’s secretary-general Danucha Pichayanan believes.

According to statistics from Niesen, the ASEAN region had some 13.5 million influencers in 2023, and global revenue through advertising and other channels generated by influencers was about $19 billion.

According to some estimates, influencers’ contributions to the global economy will grow to $140 billion by 2030.

In Thailand, there are about 2 million influencers, Danucha Pichayanan, NESDC secretary-general, estimates.

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