In just five years, Jintana Herb Sauna has become one of Thailand’s premier sauna and wellness brands, offering a unique combination of traditional Finnish sauna culture and Thailand’s revered herbal sauna practices. Founded by Finnish entrepreneur Erkki Kellosalo and managed by his Thai wife, Jintana Kellosalo, the company merges the best of both worlds: the therapeutic warmth of the Finnish sauna and the healing benefits of Thai herbs. This distinctive fusion has established a robust and resilient brand that attracts customers locally and internationally.
According to scientific studies, frequent sauna use brings many physical and mental health benefits. Many of these benefits stem from the alternance of hot and cold experiences, a hallmark of traditional sauna culture.
Partnership with Japan Sauna & Spa (Thailand) Ltd.
In an exciting development, Jintana Herb Sauna has partnered with Japan Sauna & Spa (Thailand) Ltd., a Bangkok-based company led by Masaki Yamamoto. This collaboration introduces Japanese customers to Thailand’s herbal sauna culture, now complemented by the authentic Finnish sauna experience. With wellness tourism booming in Asia, this partnership seeks to position Thailand as a top destination for Japanese travelers seeking holistic wellness experiences.
The Global Wellness Economy Monitor 2024 by GWI highlights the robust growth in wellness tourism, and Thailand is becoming increasingly attractive to travelers seeking unique wellness experiences. While Japan Sauna & Spa (Thailand) Ltd. and Jintana Herb Sauna operate independently in Bangkok and Hua Hin, they’ve collaborated to promote each other’s services. This approach broadens their reach within the Japanese market, offering clients diverse wellness options across Thailand. Their joint initiative has earned recognition from influential figures in the sauna industry, including Kari Laukkarinen, Secretary of the International Sauna Association, and Risto Elomaa, ISA Chairman, who are enthusiastic about developing sauna culture in Thailand.
Under Jintana Kellosalo’s leadership, Jintana Herb Sauna has seen impressive growth, managing a team of over 15 employees and expanding its visibility internationally. This unique herbal sauna experience has attracted the attention of global partners, with media outlets like The Guardian and The Times covering the health benefits of sauna culture.
Whether Finnish, herbal, or mixed, the saunas at Jintana Herb Sauna are original and traditional. They offer excellent “Löyly” steam infusions when water is poured on the rocks of the sauna stove, creating a refreshing and revitalizing experience.
The company’s new location, JINTANA HERB SAUNA BY THE BEACH in Hua Hin, represents a bold expansion, set to open in late 2024 and offering a complete wellness experience in Thailand’s tranquil beachside setting. Supported by Thai investors who are enthusiastic about the business potential of Finnish sauna culture, this new facility highlights the trust and credibility Finnish sauna traditions have gained in Thailand.
Modelled after the original location, JINTANA HERB SAUNA BY THE BEACH will offer a complete wellness experience with facilities including authentic saunas, cold plunge pools, massage services, and a range of food and beverage options, providing visitors with a rejuvenating and immersive wellness journey by the sea.
Tailored Saunas and Cross-Cultural Appeal
Jintana Herb Sauna is celebrated for its custom-designed saunas catering to local and international tastes. The collaboration with Japan Sauna & Spa (Thailand) Ltd. reflects Jintana Herb Sauna’s commitment to creating sauna experiences that resonate across cultures. By marketing each other’s services, the two companies aim to elevate sauna culture in Thailand, offering Japanese clients a blend of familiar and novel wellness options.
Events and Visibility – Investing in Experiential Marketing
Experiential marketing is central to Jintana Herb Sauna’s approach. The company has hosted numerous events combining sauna culture with wellness services, including recent gatherings with the Thai-Finnish Chamber of Commerce (TFCC) and Vision Finland. These events foster community around the sauna experience and elevate brand awareness. A similar gathering is planned for February 2025, drawing clients from Thailand and abroad eager to experience Thailand’s unique sauna culture.
Guinness World Record and International Interest
In June, the company gained international attention by participating in a Guinness World Record event, setting the record for the largest number of people in a single sauna photo. This achievement showcases Jintana Herb Sauna’s creative marketing strategies that set it apart from competitors and build brand recognition. The world record and media exposure have supported the company’s expansion into new markets.
Future Outlook – Seeking Investors to Support Growth
Jintana Herb Sauna is ready for its next chapter and actively seeks investors who share its vision for developing sauna culture and wellness services in Southeast Asia. Under the leadership of Jintana and Erkki Kellosalo, Jintana Herb Sauna is well-positioned to bring Thailand’s herbal sauna culture to a broader audience, offering investors a unique opportunity to be part of this inspiring growth story.
Contact Us
https://www.jintanaherbsauna.com
Jintana Kellosalo
Tel: +66808565958 (Thai & English)
Erkki Kellosalo
Tel: +66971690023 (Finnish & English)
Email: spajintana@gmail.com
