Online shopping in Finland shrank in 2023 for the second year in a row. However, buying from Chinese online stores is gaining popularity in the country, the Finnish Commerce Federation reports.
“The rise of Shein and Temu can be seen in the growth of digital purchases of fashion and electronics from China in Finland,” Jaana Kurjenoja, chief economist at the Finnish Commerce Federation, says.
Finnish economist said that the advantages of Chinese online retailers include low prices, free delivery, AI-based ordering systems, effective social media marketing, and the ability to make shopping more entertaining.
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