Cambodia and Malaysia achieved the highest tourism recovery rates in Southeast Asia.
Cambodia’s tourism recovery rate in 2023 was the highest in Southeast Asia at 82.5% of pre-pandemic levels, followed by Malaysia at 77.2%, according to a report by travel research firm Outbox Consulting.
Indonesia came in third with a recovery rate of 71.7%, followed by Singapore (71.3%) and Thailand (70.4%).
Last year, Malaysia became the tourism champion in the region with 29 million tourist arrivals, including nearly 9 million foreigners who only made day trips.
Thailand was second with 28 million, followed by Singapore with 13.6 million and Vietnam with 12.6 million.
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