A recent study by the Boston Consulting Group (BCG) has found that consumers in emerging markets, including Thailand, are generally among those who are particularly open to and excited about AI, particularly Generative AI (GenAI). However, only a few companies in Thailand have embraced AI and even those who do have done so relatively slowly.
“Unfortunately, most of the companies only scratch the surface of the AI’s vast potential, depriving themselves of benefits it offers,” Isada Hiranwiwatkul, Managing Director and Senior Partner, and Head of BCG Thailand, says.
Hiranwiwatkul points out the lack of IT resources, low adoption from the workforce, and security concerns as the prime reasons not to jump on the bandwagon.
He would like Thai companies to embrace AI holistically across the organization, embedding AI into every area, including budgets, processes, roles, and culture, while following the principles of responsible AI.
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